Our vision

Ever since the beginning, the vision has always been to make Luleå, Sweden and the world a better place by creating a community around a brand. In addition to making clothes, we want to arrange events, sponsor events, hold openings, support good initiatives and more.

fleur

One of the concepts we created is "fleur" which we developed together with our sister company futur . We arranged the first event 16-18 December 2022 in central Luleå. The word "fleur" means flower in French and like a flower, this is a concept we want to be able to develop over time and be seen in different contexts. For example, vernissages, live performances, art exhibitions, pop up shops and lots of other fun.

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Girl gang

Tjejshred is a platform for girls looking for adventure! Founded by Tessie Palmquist Mickelin and Wilma Johansson. They organize riding days and events, post educational information, support, spread, inspire other girls and much more. They want to act as part of a network of contacts for girls looking for company for the next peak ride, run, training run, PVC shred and more. Simply a super initiative and something we are super proud to collaborate with since 2021.

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Style Alpina

StiL Alpina is a student section at Luleå University of Technology. They organize events, competitions and a bunch of ski trips every year. Skidyran is their biggest annual event where you can talk to companies, participate in a bunch of competitions, get your gear sorted, find ski gear from the used market and much more. We really like what they do and since 2021 have partnered with StiL Alpina and sponsored a bunch of their railjams, events and other competitions.

Read more about StiL Alpina